Luxottica Halfway Point

The primary goal of the Luxottica project team’s engagement with Sears Optical is to build predictive models to project sales from eye exams. They have tackled the first of two stages through an in-depth analysis of eye exam data and finding correlations in the historical and recent trends,IMG_6641 between exam metrics and sales. And are currently working on how to positively influence sales with this new information they found. The team is compiled of Andy Auble the project manager as well as Lawlor Coe, Sunny Dhillon, Alec Remaly, and Justin Cohen. All involved will attest to the fact that although this project was unlike anything PSE has done before, it has been one of the most rewarding and exciting projects they have been involved in. Collectively the team put in roughly 100 hours  using SAS, a business analytics and intelligence software, as well as extensive market research through data manipulation and regression analysis to create predictive models for the Luxottica client. “Andy was an amazing project manager,” said Alec Remaly. “He delegated who would work on what aspect of the data to make the spreadsheets breakdown more easily”. Luxottica Mid-WayNot only has everyone on the team felt that Andy astutely placed them in the right positions through out the project, “he also knew how to keep up with us so that we got everything done in time for the halfway meeting, ” said Sunny Dhillon. Below is a break down of what each member has been in charge of for the project thus far. All of the people involved loved “the uncharted and daunting task because it helped (us) understand what we want to do in the future when we graduate,” said Lawlor Coe. “I now wish I had minored in business analytics.” Alec and Andy: Ranked regional managers efficiency based on the numbers found in the spread sheets Lawlor and Sunny: Worked on coordination analysis and weather analysis Justin Cohen: Used his analytics major to look at the more quantitative side of the project, including running regression analysis and building models from the 30 spreadsheets into one using SASLuxottica Mid-Way 3Luxottica Mid-Way 2~AP


Farmer’s 5th Birthday Project

Written by project member Victoria Polisena 

The Farmer family, Joyce and Dick Farmer, graduated from Miami University in the 1950s. They gave back to Miami by donating $30 million to the school of business, $25 million of which went to building the Farmer School in 2009. The building was dedicated on November 7, 2009 so PSE Miami decided to celebrate the 5th birthday of the Farmer School during the first week of November 2014. The day was meant to celebrate and be thankful for the beautiful building in which we have the privilege of learning.

I worked with two members of Phi Chi Theta and a member of Alpha Kappa Psi (two other business fraternities) to plan the event. We decided to have a huge display of cupcakes in the main Commons in the Farmer School where students and professors could eat cupcakes and write letters to the Farmer family. We were able to show our appreciation to the Farmer family for their generous investment in Miami’s business students.

View more photos from the event in the Farmer School’s photo album.10683449_861803753853020_9004700442460131023_o10628096_861804170519645_7526945982324970359_nFarmer birthday10697320_861760427190686_6306181633030388098_o

PSE Miami Travel Project

PSE Miami teams up with international students this fall to help them plan travel over upcoming breaks.

A project team led by Director of Sales Madison Weber and members Seth Badger, Katie Blodgett and Tio Liang have developed the idea and the website:

International students interested in traveling around the U.S. are able to visit the site and fill out a short questionnaire. Their preferences are used to guide the PSE team in making recommendations on destinations, attractions, cuisine, and everything in between. The best part? With the team’s resources and negotiation skills, they are actually able to help students lower the average price of travel. It’s a win-win for everyone involved.


Red Bull Project Recap

Written by project manager Michael Henry PSE Miami helped Red Bull North America promote an collegiate event known as Red Bull Chariot Race, which took place at Miami University on October 21, 2014. Student teams comprised of 3 students built homemade chariots and raced them in a 1 v 1 double elimination style tournament. The event was around 2 hours and took place in an off campus parking lot. Red Bull provided hay to make the track, a giant inflatable arch, a huge street light and even bought in the Red Bull Fire Truck event car. The Fire Truck travels around the Midwest, DJing nightly around the nation using its pop up DJ booth. This was truly an unreal scene! Challenged with an extremely short timeline of 2.5 weeks, our 5 members were extremely effective with this A&P project. They signed up 13 teams of 3 to build their own chariots & race and attracted an audience of 150 people, all on a Tuesday night at 7 PM. This was a true success and definitely one of the coolest things to happen on Miami’s campus this year! Check out some photos from the event:

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